THE UR UMUC HEALTHY FITNESS CENTER CASE STUDY ANALYSIS

THE UR UMUC HEALTHY FITNESS
CENTER CASE STUDY ANALYSIS

Purpose of Presentation

Analysis of UR UMUC Healthy Fitness Center

analyzing the porter’s five forces to redefine the
competitive position of the company

Identifying various challenges facing UR UMUC
Healthy Fitness center

Purpose of Presentation

Identifying a technological solution to
address the challenges

IT considerations when implementing
the technology

Problem Area and Process to be
Improved

Customer Care Desk

Marketing strategies

Proposed technological Solution

Application of software to streamline the
way we interact with customers to help in
areas such as electronic signing in and out,
electronic bill payment and also effective
communication in the company

Continuation

Improving advertising strategies such as

the print mail advertising campaign

Permission Marketing

Social media

Viral marketing

Face book marketing

Benefits and Risk of incorporating
the proposed technological solution
by UR UMUC Healthy Fitness Center

Benefits:

Enhancing customer relations

Accessibility of services

Customers can express their queries and get better
services

Continuation

Risks:

Cost of implementing the technological
solution

Lack of customer loyalty

IT considerations

costs

Security

Conclusion

Summary of the proposed
technological solution at UR UMUC
Healthy Fitness Center

References

Baltzan, P. (2012). Business Driven Information
Systems. New York: McGraw-Hill Irwin.

QuickMBA, (2013). Porters Generic Strategies.

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