ANSWER THESE QUESTIONS:
Setting Metrics for Progress and Success Childhood Obesity
- What is the relationship between ROI and evaluation?
- How would you measure ROI for your group’s particular program or endeavor? What are the
metrics you would set by which to measure progress and success? Justify your choices.
- What other business skills would be important for a leader to demonstrate in leading this proposed
change? Explain your views.
The major challenges facing the health sector especially in public health management is the need
for more accountability and effective business management skills. The demand for accountability
and prudent resource management strategies in public expenditure in provision of health care
services is greatly hampered by the need to offer quality services and also the need to increase
accessibility to all areas of public health.
Evaluation refers to the assessment of the performance of the of the Return on Investment (ROI)
strategies that have been implemented at the health facility. Public Health practitioners are
trained to offer services that provide the opportunity for the common public to lead a standard
healthy life. To measure the ROI of a successful health facility, the practitioner collects data on
the number of attendees seeking services at particular health facility that needs to be evaluated.
For example, the number of children brought to the center for immunization against the threat of
HLTH 8136 Week 10 Group Activity 2
rabies, bioterrorism or for checkup on obesity related complications and who are mostly
underinsured or poor. The success rate can be compared to the percentage rate of the number of
immunized children against the estimated number of children in that region (Roper, 2006). An
average rate of about 50% is fair while less than 50% will be considered below average. The
other ROI measures can be implemented on the number of projects that are being undertake in a
particular district for example on such programs like the prevention of lead poisoning and the
support for preterm children. However, the success rates for such projects can be evaluated
through pilot projects to assess their success or failure rates. The data collected in the field can be
analyzed and used to make cross-disciplinary collaraboration in order to improve and protect
public health services.
Finally, the application of Management Academy business models from the University of North
Carolina that combines business models and public health management while utilizing the state-
of-the-art modern business methods to manage the facilities can greatly provide good returns on
investment made (Orton & Menkens, 2006). The entrepreneurial approach of managing public health
aims at maintaining the sustainability of the programs being undertaken by practitioners who are
experienced in business planning skills.
HLTH 8136 Week 10 Group Activity 3
Orton, S. & Menkens, A. (2006). Business planning for public health from the North Carolina institute for
public health. Journal of Public Health Management & Practice, 12(5), 489-492.
Roper, W. L. (2006). The Management Academy for Public Health: Together we can make a difference.
Journal of Public Health Management & Practice, 12(5), 407-408.