Healthcare Organization

:Health Organization Case Study
Research a health care organization or a network that spans several states within the U.S.
(Example: United Healthcare, Vanguard, Banner Healthcare, etc.).
Harvard Business Review Online and Hoover’s Company Records, found in the GCU
Library, are useful sources. You may also find pertinent information on your organization’s
webpage.
Review “Singapore Airlines Case Study.”
Prepare a 1,000-1,250-word paper that focuses on the organization or network you have
selected.
Your essay should assess the readiness of the health care organization or network in
addressing the health care needs of citizens in the next decade, and include a strategic plan that
addresses issues pertaining to network growth, nurse staffing, resource management, and patient
satisfaction.
Prepare this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.

UNITED HEALTHCARE ORGANIZATION 2

United Healthcare Organization

The United Healthcare Organization is a nonprofit making organization, which traces its
roots in the early 1977, when Dr. Paul Ellwood, a health professional, and Richard Burke
founded the company. It all started in the 1960s when it used to be called the Health
Maintenance Organization until 1977, when the two decided to change its name to United
HealthCare Corporation. Its core agenda by that time was to help people live healthier lives and
create innovative thinking in provision of better healthcare services. The business was based on
the use of the recommended medical practices in healthcare and the use of management skills in
better service provision to patients while strengthening the health care system. By the early
1990s, the organization had grown and registered numerous members (Strang 1997, p. 166)

Growth

Together, the United Healthcare and its partner Optum serve more than 85 million people
worldwide with more than 160,000 workers in all the 50 states of the United States and more
than 125 other countries (UnitedHealth group, 2014, p.3). Since the organization started, it has
grown so big and has diversified the provision of its services. It now runs a series of healthcare
groups such as the Optum, United Healthcare Children Foundation, and United Health
Foundation. In order to increase the number of health service providers, the organization has
opened up a series of nursing schools to provide nursing training to students so that it can
increase the number of healthcare service providers. One such school is the Park Lane
Elementary School in Philadelphia. The services that they are providing have been greatly
advanced form simple medical service delivery to the more complex surgery delivery services.

UNITED HEALTHCARE ORGANIZATION 3
The use of online forums in managing its growth has been very effective. The use of
online management has also led to delivery of quality services to the patients at their own
comfort. The patients can get advisory services at the online platforms

Management

The organization is managed in such a way that it has branches all over the country with
distinct administrators. It has its headquarters at Minnetonka and the president of the United
Health Group organizations heads it. All the other administrators at the various branches around
the country report to the headquarters (Strang, 1997).
As said earlier, the organization is a not-for-profit, which basically runs on member
contributions and donor funding. The money is also collected through the membership
subscription fee through the use of the healthcare insurance scheme where the members are
taxed. It is collected from the various branches and then its use is managed at the headquarters.
Here, any money that is required for spending is sent to the specific branch after approval by the
necessary budgetary authorities (UnitedHealth group, 2014, p. 6-7).
Nurse staffing

The organization entirely runs on donor funding and contributions from the local
societies in America. The employment of staff workers ranges from nurses to physicians, and
doctors. The health care centers are located in every part of the United States. The employees
sacrifice their time in order to ensure proper and quality service delivery to the patients.
According to Spetz et al. (2013), they observed that UnitedHealth Groups Center for
Nursing Advancement has been in the forefront encouraging the nurse practitioners to engage in

UNITED HEALTHCARE ORGANIZATION 4
higher licensed programs so that they can practice with full authority. A report carried out by the
center identified that nurse practitioners practicing in retail clinics have a very high potential to
deliver quality services to patients. The study recommended that scope of practice by the
qualified and trained nurses should go beyond what it is at now. The Health Group has carried
out several researches in the healthcare system for America, which help equip the nurses with the
right knowledge that they need in dealing with their patients. The organization has also
organized several nurse-training conferences in which the nurses are given training on the
current trends in the healthcare service provision. Through such forums, the nurses are able to
acquire knowledge that helps them improve their skills in the healthcare system.
Advancements in Service Provision and Patient Satisfaction

The world of today is moving towards the era where people shall be accessing services at
the comfort of their home without much manual work. In the year 2011, the UnitedHealth Center
for Health Reform & Modernization in collaboration with YMCA launched the JOIN for ME
Initiative. This was designed to engage young overweight kids between the age of 6 and 17 in an
evidence-based program to achieve a healthier weight through a reduction of calories and TV
and computer time screens. The initiative was also to encourage enough sleep and physical
activity as one of the strategies of reducing weight. In the same year, the organization also
invented hi-tech, lower cost hearing devices for the 36 million Americans with hearing loss. The
initiative also included new testing in order to identify those who had developed the hearing
problem (UnitedHealth group, 2014)
In the year 2012, the organization launched MyHealthcare Cost Estimator, an online
resource that provides a comprehensive analysis of costs of over 116 diseases and gives the

UNITED HEALTHCARE ORGANIZATION 5
comparison from various service providers. This helps the citizens in making informed decisions
on their medication cost based on the different healthcare providers.
In 2013, the organization launched the EasyBook, an online healthcare shopping in which
customers can book appointments online and pay upfront for quality care, often at discounted
rates. In the same year, the Optum in collaboration with the United Healthcare group, launched a
Diabetes Prevention Programme (DPP). The programme was run all over America encouraging
change of lifestyle as a way of dealing with the diabetes problem among the millions of
Americans in a convenient way. In addition, they launched the Optum360, a new strategy to
simplify patient billing and enhance transparency in the cost of medication of the patients by the
various health service providers. The system also incorporates a technique, which enhances
progressive delivery revenue management, and medical record documentation services to large
hospitals and health systems.
This year, the organization has launched the Optum One, which is an analytics platform
that helps the professional healthcare providers engage the patients, coordinate the patient care
services, and improve health outcomes. The care providers can analyze and take direct action on
conclusions deducted from data Optum One extracts from personal medical records and provides
an avenue of claims.

Conclusion

The United Healthcare Organization is one of the very vibrant healthcare organizations in
the whole of America whose service provision is aimed at satisfying its customers. Provided the
organization advances technologically, new inventions will see it through its continuous growth
and survival in the next decade.

UNITED HEALTHCARE ORGANIZATION 6

References

Health Leaders Media, 2012. Grow your own nurse leaders.

Spetz, J., Parente, S., Town, R. & Barzako, D., 2013. Nurses Practicing Independently in Retail
Clinics Deliver Significant Cost Savings for Many Common Conditions.
Strang, D. 1997. Health maintenance organizations. pp 165-179. New York, free

United Health Group, 2014. United Health Group facts 2014 q2. Minnetonka, Minnesota 5534.

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