THE UR UMUC HEALTHY FITNESS
CENTER CASE STUDY ANALYSIS
Purpose of Presentation
Analysis of UR UMUC Healthy Fitness Center
analyzing the porter’s five forces to redefine the
competitive position of the company
Identifying various challenges facing UR UMUC
Healthy Fitness center
Purpose of Presentation
Identifying a technological solution to
address the challenges
IT considerations when implementing
the technology
Problem Area and Process to be
Improved
Customer Care Desk
Marketing strategies
Proposed technological Solution
Application of software to streamline the
way we interact with customers to help in
areas such as electronic signing in and out,
electronic bill payment and also effective
communication in the company
Continuation
Improving advertising strategies such as
the print mail advertising campaign
Permission Marketing
Social media
Viral marketing
Face book marketing
Benefits and Risk of incorporating
the proposed technological solution
by UR UMUC Healthy Fitness Center
Benefits:
Enhancing customer relations
Accessibility of services
Customers can express their queries and get better
services
Continuation
Risks:
Cost of implementing the technological
solution
Lack of customer loyalty
IT considerations
costs
Security
Conclusion
Summary of the proposed
technological solution at UR UMUC
Healthy Fitness Center
References
Baltzan, P. (2012). Business Driven Information
Systems. New York: McGraw-Hill Irwin.
QuickMBA, (2013). Porters Generic Strategies.