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Pinto Case

Please read  Pinto Case by D.A. Gioia.  and review Business Ethics book Chapter 3

Please answer the following questions with at least 200 words in the answer: 

1. Is it ethical to put a price on human life?

2. Did the utilitarian principle fail in Pinto Case for guiding behavior or was it inappropriately applied?

3. What psychological mechanisms prevented Ford employees from making the right choice?

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