The concept of “Quality” has become increasingly important to businesses in recent years.

Please respond to the following in at least 150 words. The concept of “Quality” has become increasingly important to businesses in recent years.
How do you define “Quality”? Is it focused only on customers and products?
What are the benefits to a company of focusing on Quality?
Are there any downsides of focusing on Quality?
Should the degree of focus on Quality change based on business-level strategy (i.e., Low-cost, Differentiation, Focused Low-cost, Focused Differentiation)?
No sources needed.