Basis of program evaluation

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In this assignment, select a program, quality improvement initiative, or other project from the place of employment. Assume you are presenting this program to the board for approval of funding. Write an executive summary (850-1,000 words) to present to the board, from which they will make their decision to fund your program or project. The summary should include:

1.The purpose of the program or project.

2.The target population or audience.

3.The benefits of the program or project

4.The cost or budget justification.

5.The basis upon which the program or project will be evaluated.

Share your written proposal with your manager, supervisor or other colleague in a formal leadership position within a health care organization. Request their feedback using the following questions as prompts:

1.Do you believe the proposal would be approved if formally proposed?

2.What are some strengths and weaknesses of the proposal?

Submit the written proposal along with the “Executive Summary Feedback Form.”

Prepare this assignment according to the APA guidelines found in the APA Style Guide. An abstract was not required.

Executive summary


Organizations always aspire to achieve the objectives and goals they set. Sometimes it becomes a challenge to achieve the objectives and that is the reason why it becomes prudent to have quality improvement initiative to ensure that systems run on smoothly to enhance achievement of the organizational goals.  The program that requires approval by the board for funding in the organization I work for is setting up a program to help guide and counsel the workers on stress management. (Just like in Nursing admission essays, the writer has used (ethos)- establishing credibility to make the audience aware of what qualifies you to write on the subject)

Purpose of the program 

The purpose of the program is to help employees to manage their stress at the work place. Studies have identified that many employees face various stressful challenges that compromise on their productivity (Budhraja, 2008). Present work environments have become more stressful   due to diverse role expectations and the considerable time that workers work. Other reasons contributing to these stressful situations is the cutthroat competition between organizations, globalization and technological innovations (Budhraja, 2008). These changes have contributed to numerous complications on the professional and domestic fronts for the employees. The three categories of potential stressors include organizational, environmental and individual. Environmental factors that stress employees can be political uncertainty and economic uncertainty. Organizational stressors or factors may include role demand, task demand, organizational structure, interpersonal demands and organizational leadership (Budhraja, 2008). While on the other hand individual factors that cause stress among employees include personal economic problems, family issues and personality characteristics.

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Target population

 In any project or program, it is important to focus on specific group of audience. This is important as it ensures that their needs are addressed adequately. It also allows tailoring of the program to the target audience hence being in a position to meet the purpose of the program. This project affects all the employees in the organization. The organization has different kinds of employees that operate in different departments. All these employees regardless of their education qualifications, race, age, religion or ethnicity experience one of the challenges mentioned that makes them stressed. Some of them are stressed because of the environment they are working, the organizational structure and systems and some because of family issues. All these factors affects them psychologically and as well impacts on their rate or level of productivity. Finding an amicable way to solve these stresses will definitely have positive impact on the productivity of the organization.

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Benefits of the program

 Any project set should envision adding value to those it affects. In this case, the program if successfully implemented will accrue a number of benefits to the organization, customers, stakeholders and as well as the employees. To the organization, it will be able to improve in its sales volume because the workers input will also increase. Productivity of employee is expected to increase, as they will be able to cope with their stress and therefore concentrate at their various respective duties. From this increased productivity, the entity will therefore be in a position to achieve its growth and development goals.

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Employees will also benefit from the program. They will be in a position to understand the various strategies they need to adopt to manage their stress (Ali, Ewan & Rosenberg, 2011). Their general lives will improve, as they will have to lead quality lives free of stress. They will also benefit from the program, as they are not going to be charged a fee. Seeking these services from consultants would have required them to part with some money. 

Customers will also benefit from the program indirectly. They will receive better services such as customer care services as employees will not be having stress at their work place. This new customer experience will motivate them and make them happy about the services provided. Researchers have proven that stressed employees may not be able to render satisfactory services to the customers.

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Cost justification

The program will cost the organization some finances. The benefit surpasses the costs of the program hence worth. The expected benefits from the program are above board and therefore this makes this program viable. The organization is expected to increase in its productivity over a short span once the program is operationalized.

Basis of program evaluation 

Evaluation is an important step in any program as it allows the program implementer to determine whether the program met the threshold/objectives or not for corrective measures (Community Tool Box, 2014). It will be evaluated whether it has indeed met the purpose of its implementation. It will be evaluated to find out whether, the targets audiences were factored and whether the set budget was utilized appropriately in advancing its objectives.  The organization, level of sales or productivity will also be assessed in this evaluation just to ascertain whether it was productive or not.  Customers’ responses will as well be evaluated to determine indeed if they have seen some differences in services, they receive. 

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I believe this proposal would be approved if formally proposed. One of the reasons is that it is based on research evidence on stress and how it affects the level of motivation and productivity. Stress is a problem that many employees in healthcare faces and which contribute to poor service delivery. Therefore, setting up these programs in the organization will be a very important step towards managing the same. The cost of the program as well is not high compared to the benefits. These major reasons should compel the board to consider providing funding. Strengths of the proposal are that, it is based on credible evidence and is important to improving quality of work. The weaknesses are that, it will eat into employees’ time, as they must spare some time for the guiding and counseling services. It also requires the organization to cater for the expenses/costs.


Ali, M., Ewan, F., & Rosenberg, D. (2011). A study of relationship between job stress, quality of working life and turnover intention among hospital employees. 

Health Services Management. Research, 24(4):170-181.

Budhraja, J. (2008). Causes of Stress Among Insurance Employees: An Empirical Study.  ICFAI Journal of Management Research, 7(10):7-17

Community Tool Box. (2014). Section 1. A Framework for Program Evaluation: A Gateway to Tools

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